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Product Marketing Manager (m/f/d)

Permanent employee, Full-time · München

About us
BlueID – a young software provider that specializes in Mobile Security Solutions & Trusted Computing.

Our disruptive product enables secure mobile authentication and authorization on Smartphones and Smartwatches to permit access to all kinds of real things in the Internet of Things (IoT).
Our vision is to turn your personal mobile into the unique central key for e.g. doors, cars, locks, bikes, barriers.
Our customers are automotive manufacturers, facility management companies and Tier1 suppliers of electronic components. 
Your job includes...
  • Be the storyteller of our company, market our product to the outside world and explain why customers should be excited about us.
  • Establish the Marketing-Mix Strategy to promote our product and define customer channels and relationships.
  • Quantify market potential and Structure product launch plan with all teams.
  • Lead customer segment analyses and competitive analysis to support positioning our product.
  • Create effective customer facing marketing materials like videos, podcasts, presentations and business cases to engage and educate our customers.
  • Perform market analyses to identify upcoming trends and develop growth opportunities for the product.
  • Gain market feedback for product evaluation.
  • Take responsibility for the internal and external communication & training of new features, product updates and roadmaps to the teams and the customers.
You bring...
  • You have a master’s degree.
  • You bring at least 3 years of product marketing experience.
  • You are passionate about product and technical innovation.
  • You are hungry to continuously learn.
  • You quickly get an in-depth understanding of our customer’s business and needs.
  • You have strong interpersonal, written and verbal communication skills.
  • You have experience with agile product-development teams and startups.
  • You are a great team player with a supportive and hands-on attitude.
  • You are fluent in English and German.
You can expect from us...
A friendly, supportive working environment in a highly motivated and fun team. Our modern development and project management methods will allow you to actively contribute to decisions and hence the success of our company. Room for your own ideas and plans are a given and you can experience agile software development every day. We always celebrate our success together. We focus on your professional and personal development as we want to support you in excelling at your job.

Your application

Thank you for considering a career at BlueID GmbH. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to

We look forward to receiving your documents in PDF incl. CV, short cover letter, references, salary expectations and possible start date via email to
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